by Lori Howard | Branding and Positioning
The way you are perceived by others can significantly impact your professional trajectory. Intentional imaging is a thoughtful, reflective approach to shaping perceptions without sacrificing authenticity. It’s not about creating a façade but making sure that your... 
by Lori Howard | Branding and Positioning
In the journey of your professional life, there will be hurdles that seem daunting, perhaps even insurmountable. Overcoming discrimination in your job search is one such hurdle. Age, skin color, gender—these are just a few of the filters through which potential... 
by Lori Howard | Branding and Positioning
As a tech executive, your professional brand is essential to your career success. It reflects your skills, experience, and reputation in the industry and can impact your ability to attract new job opportunities and advance your career. The importance of professional... 
by Lori Howard | Branding and Positioning, Interviewing & Negotiation, LinkedIn, Resumes
I’m often asked, “What is the most important element of any executive resume or LinkedIn profile?” Is it the format? The layout? The use of keywords and key phrases? ATS compatibility? That you use a STAR or CAR approach to bullets? It’s none of... 
by Lori Howard | Branding and Positioning
I have been working with experienced professionals and executive leaders in the tech space for over 15 years. And I worked in tech for 15+ years before that. People make the same big job search mistake today as they did 10 years ago, 20 years ago, and 30+ years ago.... 
by Lori Howard | Branding and Positioning
Every day I talk with corporate leaders, startup leaders, and technology executives who want to be seen and trusted as technology strategy thought leaders and visionaries. Typically, we talk about your brand, your message, how to communicate, and with whom. However,...